Hi, James here.. Today I’m going to tell step-by-step on How To Rank #1 Google In 2021.
SEO is changing and in 2021, there are a few ways that the landscape has shifted.
And in this article, I will give you 14 action items to win in (Search Engine Optimization) SEO in 2021.
So that you can be successful when it comes to search engine optimization, going into 2021 and beyond.
and at the end of this article I’m going to give you a special bonus new feature that’s really going to help you out.
So make sure to read the entire thing..
How Are You Going To Succeed In (Search Engine Optimization) SEO In 2021 And Beyond?
Okay, so I’m going to go over 14 different things.
I’m going to pull up screenshots, I’m going to show you… You know what goes into these things and also I’m going to keep it pretty short
and snappy to make sure that this is a high impact article.
Okay that’s my promise to you, let’s go ahead and jump into number one.
1. Create Content Around All The Things That Your Customers Search For
So first thing is you need to create content around all the things that your customers search for.
who is your customer?
What are all the different things that they search for online?
Create content around that especially all of their most important pain points.
By doing that, you’re going to make sure that you show up higher in the Serps, and that you’re getting them to click on your website, and you can use that for a lot of different things like capturing: email addresses, remarketing lists, and so on and so forth.
2. Update Your Most Important Content
Item number two, you’re going to update your top content, so your most important high volume pages that drive the most conversions every single month, make sure that that’s totally up to date.
You’re going to update your secondary content on a quarterly basis. So every three months and you’re going to update the rest of your content on an annual basis.
You want to make sure that every single page on your website is updated once a year at a minimum. If you do that you’re going to continue to see fantastic growth on your website for the content that you have
Check also: The Secret Tools to Steal unlimited traffic Source of Fortune 500 companies!
3. Long Form Content, Images, and Video
Item number three, you want to have long-form content, but not just long-form content, long-form content that also has optimized images, and it has optimized video.
Video is completely blowing up and on your long-form content for your top terms, you want those to be hubs of content.
You want that content to list all the frequently asked questions, all the greatest images, all the best videos on the topic, and you wanted to link out to other areas, silos of content within your website that explain more on the topic.
Item number three is going to be really important, especially for those top terms.
Talking about optimized videos, I have several tools that can boost your Website and videos. It’s called WP Video Magic 2.0 . If you are interesting about this tools… you can read my honest review and what are the features on it here: WP Video Magic 2.0
4. Check your CTR
Item number four check your Click-Through Rate (CTR).
If you go inside a google search console, there’s a really cool report… that’s going to show you the click-through rate for the different pages on your website.
If a certain page has a really high click-through rate… that’s great!
If a page has a low click-through rate, try to figure out what you’re doing on those other pages that are higher. So that you can improve your lower pages.
Pro tips: Numbers really work quite well for putting that into your titles and so that’s something that you can take a look at.
5. Consider AMP (Accelerated Mobile Pages)
Item number five consider AMP (Accelerated mobile pages) are something that will make your website really really fast.
And that’s going to be very important to make sure that you have fast page, feed which is a ranking factor.
So consider using Accelerated Mobile Pages. That’s going to make it, so the mobile version of your site is really really fast!
6. Schema.org strategy
Item number six, you need to have a Schema.org strategy.
On every different type of website, there’s a different schema strategy that you would have.
- For an e-commerce site, you might be marking up your product pages with pricing reviews shipping .
- For a local website, you might be marking up your local pages with the exact location.
- For a general website, you might be marking up your logo with schema.
- For a news website, you might be marking up your website with speakable markup, that’s something that will actually read the text on the page to somebody.
So make sure you define your Schema strategy for your website, so that you incorporate all the most important things.
7. Go secure your site with HTTPS
Item number seven, you need to be https the website has to be secure.
Not only is it a ranking factor, but visitors are looking at it more and more.
So make sure you take the time to do that.
8. Set a Linking Strategy
Item number eight, you need to have a linking strategy.
For every different type of website, you should be picking three to four different strategies that are going to really help you with linking.
- Whether that’s unlinked mentions,
- Whether that’s going after awards,
- Whether that’s promoting a piece of content,
- Whether that’s writing a column.
And really writing a column shouldn’t be a linking strategy, writing a column should be a strategy to get you exposure on a great publication.
But picking a great linking strategy and then making sure you’re allocating, you know a good amount of hours that are going to make you competitive in your space is really really important still a big factor.
9. Use Social Media
Item number nine, you want to get social shares and you want to continue growing your social media communities, growing engagement, that’s a very important thing.
You can build an entire business model off of social media at this point but also, when you get these social shares your website will get indexed quickly and new blog posts and new pages, if they get a lot of shares a lot of interaction, they’re going to shoot straight to the top of the rankings.
Pro tip: If you’ve got a page that’s fallen down that you shared in the past, if you go out there and share it again, many times that will help it rank higher quicker. So go ahead and give that a shot
10. Increase Brand Searches
Item number ten, increase brand searches.
Google has gone on record saying that pages that get searched for more, and brands that get searched for more, often will rank higher in google. And that’s looked at as an indicator of quality and can help your search rankings.
So you should be doing paid media, running YouTube ads, Facebook ads, doing creative campaigns, building the brand, so you get more brand searches because that’s going to allow you to get higher click-through rates from brand recognition in the SERPs, and it’s going to allow you to get more direct traffic and all of that comes around to lead to higher rankings.
11. BERT and E-A-T
item number eleven, BERT and E-A-T are two very very big things.
So BERT is a new framework that’s going to be rolling out to all of the different web pages out there that google is indexing. And this is so important.
It looks at certain types of metrics and it also looks at the intent of the user the intent has never been more important.
So, make sure that you check out the actual intent of a user before you even make a web page. If you don’t do that you could totally be wasting your time.
Also E-A-T (Expertise Authority and Trustworthiness) is critical because when you have that correct, it’s going to allow you to rank in some of these competitive niches.
Things like having an author bio on the page, things like sourcing your facts and your figures, bringing credibility to the website in general.
12. Create Videos
There’s a lot of videos that are being served now inside of google, inside of the google home hub and also now inside of bing.
Video is the fastest growing type of multimedia people want to consume it.
So I highly encourage you to create videos around all of your top terms, all of your top pages and do the best you can to scale that initiative.
Check also: Video marketing tools you must have to help your SEO in 2021
13. International SEO
Certain markets are more competitive than others. The US, The UK for example, competitive markets for SEO.
Other areas are not so competitive, such as potentially Mexico, Spain, Canada.
So know your market and know your ability to expand outside of your market because it could be easier to get ranked in a different language or a different country version of Google than it is in your own.
Now that… of course you need to be able to do business in those areas. So make sure you keep that in mind.
14. Core Web Vitals
This is one of the most important things, Core web vitals.
Google is looking at page speed, they’re looking at, how things load how quickly? they’re looking at, do things move around on the page. And they have a new report called the Core Web Vitals report.
They’re going to be doing a very big google update on this in the future. So it’s really really important that you make sure you have no usability errors in the core web vitals report.
That’s going to give you a huge competitive advantage over other people in the SERPs.
First, you need to create SEO content around all the things that your customers search for. Next, you need to update your SEO content often. You also need to have longform content, check your click through rates and consider using AMP.
When it comes to SEO in 2021, schema is going to be helpful, as well as HTTPS, links, social shares and growing the branded search for your company name.
SEO in 2021 needs to focus on BERT, EAT and video should be an important part of your strategy. You also want to look at international SEO in 2021. Finally, core web vitals are going to be very important to SEO in 2021.