7 Reasons to Use Explainer Videos
1. Increase in Conversions
Videos on landing pages increase conversions by 80% or more.
Aside from that, 85% of people are more likely to buy after watching an explainer video. Amazing, right?
2. Free Organic Traffic
Google LOVES videos and they are 53 times more likely to rank than plain text! Video also drives a 157% increase in organic traffic from SERPs which means, videos on websites,landing pages and blogs can definitely drive more free organic traffic!
3. Save Money on Ads
High bounce rates on your site means your efforts aren’t paying off, because users click away.If your landing page has a video, people tend to stay longer because explainer videos include motion and audio, which means, you can enjoy better conversion rates at no additional cost.
4. Build Your Brand
You can establish authority and build trust with your customers with an explainer video that show cases your brand in the best possible way.
Reinforce your brand’s spirit with your logo, look and feel. Add your script, feature some products and tell a good story.
5. People Love Sharing
Explainer videos are easy to post, and that much easier to share. This is why 92% of mobile video consumers share videos with others in as simple as 1 click.
People share videos on social channels that could help improve your search engine ranking sand get you more traffic!
6. Return on Investment
Online marketers who use video have gotten 66% more qualified leads per year.
52% of marketing professionals named video with the best ROI. Videos embedded in email marketing campaigns lead to a 300% increase in click-through rates!
7. Highest Recall
80% of viewers recall a video ad they have seen in the past 30 days.12% who haven’t purchased will finally do so after such a long period of time.
Animation videos can tell a compelling story, trigger emotions so your audience can easily connect with you that could lead to sales!