Without a doubt, your business needs video.
Do you find yourself wondering where to begin or how to get started?
It sure looks easy on the outset until you start the process.
It is a lot of work, so could be feeling a bit overwhelmed at this stage. But don’t worry, it’s quite simple because there are 3 proven ways you can get an animated explainer video.
1. Video Agency
A video agency has an experienced team that could create your video, from start to finish. You won’t need to hire anyone else because they usually take care of everything.
They create animated videos based on your business goals. They take the time to discuss everything from the conceptualizing to the production.They have an in-house graphic artist to walk you through the storyboards. They also have video editors, animators and voiceover artists so all you have to do is sit back and relax.They’ll take care of your entire video, including sound fx and background music.
If you need revisions to your video, they usually allow changes or revise for free. However, you will have to pay for changes to the voiceover if you have any. Once you’ve approved the final version of the video, you’re good to go!
Once you choose a video agency you’d like to work with, be prepared to spend anywhere between $1,000 or $3,000 PER MINUTE. So if your animated video is around 3 minutes long,$9,000 is your spend on one video.
The upside is, it’s professional but the downside is, it’s expensive
A more affordable alternative is to hire freelancers to do the work for you. This is a very popular option among small business owners because it isn’t as expensive as getting an agency.
You’d have to find a reliable freelancer that can commit to the work and to the time frame you desire. You can select from several websites like Fiverr.com, Upwork.com or PeoplePerHour.com.
Freelancers are from several parts of the world and the going rate for animators is usually around $75-$175 per hour range.
You have to explain your requirements to your freelancer, so he or she could create a story board for you. There could be a language barrier to communication, so be prepared for that as well.
But remember, you’re getting a freelancer for your animated video only. You still have to find a copywriter for your script. They usually charge $150 – $300 per hour.
Once you have an approved script, you have to hire a professional voiceover artist to read your script so that your video could tell your story. A voiceover artist charges anywhere from $65-$375 per hour.
You’d have to go through the process of revisions and approvals, and once you get your final video, you’re ready to share it to the world!
Technically, you become the agency and handle all the moving parts of completing a explainer video. It’s definitely less expensive to hiring an agency, but the stress to completion magnifies.
3. Do It Yourself
This is probably the most affordable and effective especially if you’re starting out and on a shoestring budget. When you decide to do things yourself, you get to save a lot of money.
You have to however invest a lot of time learning how everything works and how to operate software at a high standards too.
Most video editors use Adobe After Effects to create animated explainer videos. There will be bouts of trial and error.
Sometimes it may take weeks to learn how to edit, depending on how fast you can do things.Just be ready to invest a lot of time learning and using the software.
After you’ve mastered the skill, it’s time to create your storyboard. If you know your way around Adobe Photoshop, that would be better. But if you’re just starting, there’s a learning process here too.
After your storyboard is ready, you’d have to hire a copywriter to write your script UNLESS of course, you want to do it yourself. If you’re confident enough with your writing, then fire away!
Once you have your script finalized, you can now choose a voiceover artist to work on your script.
Now, it’s production time. This is where all the actual work lies. After weeks of learning Adobe software, Photoshop and After Effects, you now put everything you’ve learned into play.
Get ready to spend time editing because this part is really time consuming!
But once you get the hang of it, you’ll love the fact that you made everything all on your own,from scratch!
And if you need another explainer video, you’ll have start the process from scratch again.
Anyways, before producing your final video, you need to purchase some stock music for the background and sound fx.
This can cost roughly $50 per download. After you sync the voiceover, get ready to produce and share to the world!